#Casual games android

Who Is a Hyper-Casual Gamer?ĭuring the office ride, or while waiting to see the doctor, the hyper-casual gamer likes to kill time. 2018 was the year when it became clear that mobile can match consoles as an equal gaming platform. Before, titles like PUBG were reserved for consoles and desktop gaming. Just recently hardcore end of the gameplay spectrum started to enter the mobile. Hyper-casual games seized a significant share of the market that usually wouldn’t identify themselves as gamers. Subsequently, LTV (long-term value) of a hyper-casual game player is not very high. Publishers usually resort to keeping the content “fresh” with constant releases of new titles. Considering that the average user nowadays has over 100 apps on their phone, competition in the hyper-casual space is fierce. The lifetime of hyper-casual games is usually short. After obtaining a significant user base, revenue is obtained through paid ads displayed in the game. It is usually done through paid user acquisition. After publishing, the goal is to acquire as many users as possible. The business strategy of publishers working in the hyper-casual genre will usually be to quickly design and publish the game. The hyper-casual game will most often generate revenue from in-app ads, rather than in-app purchases. Hyper-casual games are produced in a way to be approachable and enjoyable by the widest number of players. They are relatively easy to produce, but they guarantee to offer a high level of entertainment and replayability. What Is a Hyper-Casual Game?Ī hyper-casual game refers to a lightweight game with minimal design. Now, in 2022, we still see many hyper-casual titles among top downloaded or top-grossing games. Understanding the hyper-casual space is important for mobile developers, publishers, and marketers.īack in 2018, hyper-casual games absolutely dominated the top charts. With the success and continued growth of the hyper-casual genre, we can take a step back to take a look at everything that led to the way hyper-casual games look in 2022. Whatever the case may be, the success of hyper-casual games is undeniable - they have changed the mobile game industry forever. Some even say it’s more of a business model, rather than a mobile game genre. The term “hyper-casual” is established in the world of mobile marketing, but the c ategory still doesn’t exist in the App Store and Google Play Store. The number of hyper-casual games in the top charts is constantly rising. In only a few years, hyper-casual games started to be fully established in the app stores.

After the success of Flappy Bird and the virality of that game, the world realized that bigger isn’t always better.Įven though the author quickly removed the game under criticism over the design, it still generated around $50,000 a day from in-app advertising.

#Casual games android

Flappy bird generated 50 million downloads by January of 2014, making it one of the top free games on the Android and iOS App Stores.īefore that, games were rich with features and users had to spend some time before being immersed in the game. First Hyper-Casual GameĪt the time it became clear that you don’t need a lot of resources and time to develop a mobile game. Simple games that can be “explained in a screenshot”, as former Rovio vice president Eric Seufert said. They have very few features, opposite to core games. Hyper-casual games are characterized by simple gameplay mechanics. After designing Flappy Bird, he became incredibly popular. The hyper-casual game was developed by Dong Nguyen, a Vietnamese game developer. In a matter of weeks, Flappy Bird became a global phenomenon. It was with the release of the Flappy Bird in May of 2013. When they first appeared on the mobile game scene, hyper-casual games became the industry phenomenon. (This article was originally published on Udonis’ blog.)